Last updated: 26 May 2026
Bristol Bikesmiths is committed to protecting and respecting your privacy. We only use the information we collect about you lawfully, in line with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
We collect information about you for two main reasons: first, to process and fulfil your orders and provide the services you have asked for; and second, to provide you with the best possible service and experience. We will not send you marketing emails unless you have given us your consent, and you can ask us to stop at any time.
This policy explains what information we collect, how we use it, who we share it with, how we keep it safe, how we use cookies, and the rights you have over your personal data.
Who we are
For the purposes of data protection law, the "data controller" responsible for your personal data is:
Bikesmiths Ltd, trading as Bristol Bikesmiths.
Registered and trading address: 8 Lovelinch Gardens, Long Ashton, North Somerset, BS41 9NQ.
Email: info@bristolbikesmiths.com
Telephone: 01275 219464
Website: www.bristolbikesmiths.com
If you have any questions about this policy or about how we handle your personal data, please contact us using the details above.
The information we collect
We collect and process several types of personal information about you, depending on how you interact with us. We will never collect sensitive personal data (such as health or financial detail beyond what is needed to take payment) without a clear lawful basis.
Information you give us
You may give us information by filling in forms on our website, creating an account, placing an order, booking a workshop or repair, signing up to our mailing list, entering a competition, or corresponding with us by phone, email or in store. This may include:
- Your first and last name
- Your home address, delivery address and postcode
- Your email address
- Your telephone or mobile number
- Order, booking and purchase details, including the products or services you buy
- Payment-related information needed to complete your transaction (card payments are processed securely by our payment provider - we do not store full card numbers)
- Records of your correspondence and enquiries with us
- Your marketing preferences
Information we collect automatically
When you visit our website, we automatically collect certain technical information sent to us by your device. Unless you are signed in to an account, this information is not normally used to identify you personally. It may include:
- Your Internet Protocol (IP) address
- Device type, browser type and version, and operating system
- Pages you view, how long you spend on them, and the links you click
- The website or source that referred you to us, and the search terms you used
- Products you view or add to your basket
- Information collected through cookies and similar technologies (see the Cookies section below)
Information we collect from other sources
We may receive information about you from third parties, such as our payment and delivery providers, analytics and advertising partners, and providers of fraud-prevention services. Where we do, we add it to the information we already hold and use it only as described in this policy.
How we use your information
We use your personal information only where we have a lawful basis to do so under the UK GDPR. The table below sets out our main purposes and the corresponding legal basis.
| What we use it for | Legal basis |
|---|---|
| Processing and delivering your orders, bookings and repairs, and managing payments and refunds | Performance of a contract |
| Managing your account and providing customer support | Performance of a contract |
| Sending service messages such as order confirmations and delivery updates | Performance of a contract / legitimate interests |
| Improving our website, products and services, and understanding how customers use our site | Legitimate interests |
| Sending marketing emails and newsletters about our products and offers | Consent |
| Preventing fraud and keeping our website and business secure | Legitimate interests / legal obligation |
| Keeping accounting and tax records and meeting other legal requirements | Legal obligation |
Where we rely on legitimate interests, we have considered whether those interests are overridden by your rights, and we will always tell you what those interests are if you ask.
Marketing & newsletter
If you have given your consent, we will use your email address to send you news, offers and information about our products and services until you choose to unsubscribe. You can withdraw your consent and opt out of marketing at any time by clicking the “unsubscribe” link at the bottom of any marketing email, or by contacting us directly.
Opting out of marketing will not stop us sending you service messages that relate to an order or booking you have placed with us.
Storing & protecting your information
We use appropriate technical and organisational measures to keep your personal data secure and to prevent unauthorised access, loss or misuse. Information you provide is stored on secure servers, and access is limited to those who need it.
Unfortunately, the transmission of information over the internet is never completely secure. Although we do our best to protect your data, we cannot guarantee the security of information sent to our website, and any transmission is at your own risk.
Where we, or our suppliers, store or process your information outside the UK or European Economic Area, we make sure appropriate safeguards are in place so that your data receives a level of protection consistent with UK data protection law.
If you have an account with us, you are responsible for keeping your password confidential. Please do not share your password with anyone.
How long we keep your information
We keep your personal data only for as long as we need it for the purposes set out in this policy, and to meet our legal, accounting and reporting obligations. For example, we keep records relating to orders and transactions for as long as required by tax and consumer law. When we no longer need your information, we securely delete or anonymise it.
Your rights
Under data protection law you have a number of rights over your personal data. These include the right to:
- Be informed about how we use your personal data (which is the purpose of this policy)
- Request access to the personal data we hold about you
- Ask us to correct information that is inaccurate or incomplete
- Ask us to erase your personal data in certain circumstances
- Restrict or object to our processing of your data in certain circumstances
- Request the transfer of your data to you or another provider (data portability)
- Withdraw your consent at any time where we rely on consent
You can check, update or ask us to correct the information we hold about you at any time by logging in to your account or contacting us. To exercise any of your rights, please get in touch using the details in the “Who we are” section. We will respond within the time limits set by law and will not normally charge a fee.
If you are unhappy with how we have handled your personal data, you have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk. We would, however, appreciate the chance to address your concerns first, so please do contact us.
Changes to this policy
We may update this Privacy & Cookie Policy from time to time. Any changes will be posted on this page with a revised “last updated” date. We encourage you to review this page periodically to stay informed about how we protect your information. By continuing to use our website, you accept the policy in force at that time.
Contact us
If you have any questions, comments or requests about this policy or your personal data, please contact us:
8 Lovelinch Gardens, Long Ashton, North Somerset, BS41 9NQ
Email: info@bristolbikesmiths.com
Telephone: 01275 219464